Transforming businesses by working smarter, not harder. We are your partners in converting your strategy into action
what makes us different
The definition of insanity is doing the same thing over and over again, expecting a different outcome
Innovative strategies create friction when they interface with mature organisations. We help you reduce friction, speeding up your value delivery, from strategy to action.
We create a culture that reduces the friction and teams that are adaptable, empowered, and resilient. A source of competitive advantage.
Transforming businesses is hard. It feels risky, isolated, and scary. We know, we have spent decades implementing transformational changes.
We believe in a different approach to transforming your business, your team, and yourself. One that delivers repeatable success.
As a leader, you put your reputation on the line when you agree to deliver the benefits that come with a transformation. That is where we come in.
We put you back in control, where you know exactly where you are going, and most importantly how to get there.
how we work
We are here for your success, not your comfort
We believe that actionable insights, achieved quickly, lead to an execution strategy that works.
Our unique assessment methods quickly determine the winning approach, the risks, and what it will take to be successful.
We believe in giving you honest advice with positive intent, and clear actionability. Insights and a strategy you can apply immediately to make a difference.
what we do
The biggest threat to your value delivery is humans making a choice to change, or not
We quickly get to the heart of what it will take to transform your business, working smarter not harder. We assess, we generate insights, we apply theory, we make recommendations, we deliver results.
We look outside traditional models and are inspired by the latest thinking in viral marketing, cognitive biases, behavioural science, entrepreneurship, strategic thinking, motivation, neuroscience, social and tribal behaviours, inspiring leaders, and more.
We focus on the ‘moment of choice’, the point where a human chooses to do something differently.
Delivering strategic value
Your biggest source of value loss is also your source of competitive advantage; the choices made by humans.
Whether these choices are made by your teams, the teams you interface with or your partners.
We know this, understand it deeply and focus our efforts on removing the friction to deliver sustainable value.
We specialise in helping innovative units retain their innovativeness and work successfully within mature organisations.
Building adaptable organisations
Value is lost where humans make choices. We target those choices.
Humans are predictably irrational. We design solutions and interventions that predict and, where possible, remove the friction in making the choice.
With this approach, we create organisations that are adaptable, flexible, empowered, and resilient.
We focus on what works, saving you time and money.
Creating leaders of change
We love to teach you what we know; how to effectively move from strategy into action, from idea to execution.
Through our 1:1 coaching and workshops we create awareness of how to work smarter, not harder when changing organisational behaviour.
We teach the same brain hacks and share the tools we use in our advisory practice. We leave a legacy, and confidence in your organisation to be able to transform and deliver your strategic outcomes, right first time.
Thriving in a changing world
We apply our knowledge of how to inspire, lead and motivate teams to the challenge of working and thriving in our changing, often virtual, world.
Our work with corporate clients has enabled us to create benchmark data sets to give you a sense of what is possible.
Our interventions are popular and make a tangible difference in the wellness, connection, and performance of their teams.
who we are
Nick and Edwina Pike
We are innovators, we work with innovative teams looking to transform their organisations. People like you. We take our inspiration from insightful strategists, entrepreneurs, innovators, and behavioural scientists.
Experts in strategy execution and organisational behaviour change with over 50 years of experience between us. Passionate about working smarter, not harder.
Edwina Pike
Decades spent transforming and integrating global corporates, and founder-led businesses, Edwina is a thought leader and speaker on strategy into action, change leadership, and M&A integration. Her work on applying cognitive biases to behavioural change is leading edge.
Nick Pike
With a background in transformational change in non-profit, investment banking, and military applications, Nick heads up our coaching practice, sharing our knowledge and building the change leaders of the future.
our values
Our values are important to us. These guide how we work, together, as a team, and with you.
Make it easy
Clear, simple, concise. Actionable insights.
Ethical and authentic
We believe in delivering value to you, in the right way, at the right time. We stand for who we are, what we do, and how we do it.
Success not comfort
We are here for your success, not your comfort. We bring honesty backed up with analytics and well-formed hypothesis. We put you back in control.
Disruptive and diverse
Diverse thinking, from different sources, delivers a better outcome. We value and respect all ideas and the people who have them. We disrupt the status quo to work smarter, not harder.
Positive mindset and intent
We dare to dream, of big outcomes, inspiring others to achieve them.